Johns Hopkins Carey Business School
The Johns Hopkins Carey Business School or simply Carey, needed an updated website that could complement Carey’s voice and brand values, attract potential students and faculty, as well as guide visitors to information faster and more intuitively. The new design built mobile first treats every page of the site as a potential landing page, acknowledging that most visitors don’t come to the site through the homepage. Highlighting Carey’s programs and degrees, visitors can easily compare the school’s offerings side by side directly on the homepage, as well as on other internal pages. With a fresh and updated color palette, as well as new fonts, the site focuses on storytelling through the use of new outlets including; bold imagery, video, statistics, testimonials, and social media.
My role in this project began during the discovery phase. I worked with the client and our internal creative team to create multiple wireframes for both the homepage as well as internal pages. I designed all desktop and mobile variations with an atomic design methodology. I also created a pattern library of site elements which could be reused across the site globally. Working with developers I assisted in implementing this new design into the client’s content management system, as well as ensuring the new site met accessibility standards.
Created At: idfive